The season started and time for long posts is long over. Nevertheless I really want to write about a fab new place that opened just over one month ago in Urbino.
Farmers are having a hard time everywhere and Italy is not an exception. Agriturismo (farm inn) is a great way to increase farmer’s incomes: not only for the farmers who actually run an agriturismo who have the possibility of making the most of their own produce by transforming it into breakfasts and meals for their guests, but also for other farmers of the area who have the possibility to sell their products directly to the agriturismos. Yes, direct sales are the other big deal for farmers these days: farmers markets, farm-shops.. not having to deal with middlemen and shopkeepers makes products cheaper for the consumer and more rewarding for the seller.
This is why a group of organic farmers from Pesaro Urbino province, in northern Le Marche, decided to open their own shop.
It’s located in the courtyard of the Collegio Raffaello, an imposing building by the main square of Urbino that hosts, along with other interesting places, an art gallery, Piero Guidi shop (famous handbag designer from Urbino), Caffé Basili (where you can sip a cappuccino in the quietness and the refreshing shadow of the portico) a bookshop and soon other shops.
Back to the Galleria AE (Gallery of the different economy), organic farmers sell their gorgeous products there (cheeses, vegetables, salamis, jams as well as wine, pasta and legumes, all farmed organically within a few km of Urbino) and you’ll also find FairTrade and ecological products such as soaps and more.
A great initiative that every organic farmer and every person concerned with the environment and the wellbeing of nature should support.
I hope that you’ll shop at the Galleria AE when you visit Urbino!
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