Giulia and her parents

About us

In the late 70’s my parents, an architect who mainly designed hotels (from the building to its furniture) and a housewife and mother with a great interest in herbalism and gardening, decided to leave the city (Milan) and start a new life as organic farmers.
In the early 80’s they started thinking of Northern Le Marche as the perfect place to move to. Agriculture in this hilly area was still quite “traditional” and Urbino would assure a lively place to live where culture could be found, along with beautiful landscapes.
In 1981 they acquired Valle Nuova, a 185 acre farm, 12 km south of Urbino and started to grow organic cereals, alfalfa, fruit, grapes and vegetables and raise organic cows, chickens and pigs.
After 13 years we finally moved to Urbino and a few years later we all (I had grown enough to help make family decisions by then) decided to share all of this with more people than the friends that used to visit us in our corner of paradise.
In 1999 Locanda della Valle Nuova, our organic Le Marche agriturismo, opened its doors to our first guests. The farm products, along with an array of foraged berries, flowers and herbs started being used to prepare delicious meals and all sort of preserves for the family and the agriturismo guests.
Now I personally run both the farm and the Locanda (with the very valuable help of my parents).

About Valle Nuova – Press and reviews

Comfort and sustainability, cleanliness and stylepeace, relax, beautiful surrounding countryside, a pool with a view, gorgeous food and wine, unintrusive local hosts always available to advise and help, this is what our guests appreciate about their stay with us.

In 2018 over 40% of our guests have stayed with us before.

Over the years Valle Nuova has been featured in many guidebooks, magazines and newspapers such as Lonely Planet (Top Choice accommodation), The Guardian, Sawday’s Special Places to Stay, The Guardian Green Travel list, Travel and Leisure, Calcalist (Israel), Elle (Czeck Republic), KathimeriniOiko (Greece), Rick Steves, Gloria (Finland), The Sunday Times, Guides de Charme, Yedioth Ahronoth (Israel), Taxydromos (Greece), Italia (Russia), The Good Hotel Guide, Karen Brown, Great Escapes (Rough Guides) , Clean Breaks (Rough Guide to Green Travel), Green (AU), TCI Ospitalità di Charme, Cadogan Guides, Gambero Rozzo, The Blue Guides (Recommended), 1000 Places to See Before you Die.

Valle Nuova was featured in three books Exotic Retreats by Julia Faiers, Go Slow Italy and The eco-travel handbook by Alastair Fuad-Luke.

good hotel guide

This beguiling eco-friendly small country hotel is surrounded by a landscape of gently rolling hills that radiate beauty and tranquillity.

– The Good Hotel Guide

the guardian green travel guide

“There are plenty of rural places to stay in Italy that offer local, organic produce, but La Locanda near the hilltop town of Urbino in Le Marche goes the extra mile to do its bit for energy conservation”

– The Guardian Green Travel Guide

travel leisure

“Savini and her parents, who also live on site, are as passionate about the environment as they are about hospitality.”


lonely planet

“Ecology and comfort coexist in perfect balance at this working agriturismo.”

– Lonely planet


“La Locanda potrebbe fare concorrenza a uno di quegli spot dove ogni mattino è lieto e tutti sono felici in una casa inondata dal sole.”

– Outdoor – Umbria e Marche


“Gloriously green rural self-catering apartments (and B&B) with pool and lovely, friendly owners.”

– Sawday’s

They stayed at Valle Nuova

Valle Nuova review Urbino Marche Italy

Thanks a lot. We are very happy to stay here and enjoy slow life. I’ll come back again with my husband and daughter. She’ll be much pleased.

N, Japan

This is a beautiful, relaxing setting made perfect by friendly, helpful hosts. A perfect family business that focuses on a quality service. Food is the best we’ve eaten in ITALY!! … We will miss all our hosts – both human and animal.

M&R, Canada

It has been great again, we love staying at the Locanda and we are sure to return again! We go for the 5th.


We booked a 3 nights stay and ended up staying 5 nights.

L&D, Israel

White painting